A clever five-part, first-time home buyer video series is targeting consumers – especially millennials – and real estate agents to teach important aspects of the home-buying process. The portal’s celebrity spokeswoman, Elizabeth Banks, stars in the humorous videos, which launched this spring as part of its revamped marketing campaign. The videos cover how to know when you’re ready for a home, mortgage lending, searching for a home, making an offer, and the sale. Smartly targeting millennials is the strategy behind the videos, as this demographic makes up the nation's largest generation of home buyers.
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